Most Search Topics - September 2025
- Mag Shum
- Sep 28
- 1 min read
Some of the most searched topics recently include a mix of global and local trends, technology, news, and lifestyle themes.
Global Top Search Topics
Branded web platforms like YouTube, Amazon, Facebook, and Gmail remain dominant, driving millions of monthly searches for navigation or access to services.
Queries related to AI tools and applications—for instance, "ChatGPT", "AI homework help", "AI photo editor", "AI integration" and "Generative AI"—are surging, emphasizing the public's interest in artificial intelligence and productivity solutions.
Popular everyday needs like "weather", "news", "food near me", "translate", and "Wordle" show that practical and informational searches continue to trend.
Trending Technology and AI Searches
AI-specific search topics this month include "ChatGPT alternatives free", "AI girlfriend chat apps", "AI photo editor no watermark", and "AI tools for college students", reflecting widespread adoption and curiosity about emerging AI products.
Overall demand for "AI-powered analytics" and "AI agents" is driving searches in tech and business communities.
Popular Instant-Need Queries
Lifestyle and work-related phrases like "work from home jobs no experience", "TikTok new features", and "anxiety attack what to do" are among the fastest-growing queries, indicating interest around mental health, flexible work, and evolving social media platforms.
Notable People and News
International and political figures, notably President Donald Trump, are continually among the most searched names, reflecting ongoing interest in politics and leadership developments.
Sports topics like NFL, NBA, and ongoing league results remain highly searched, especially in months with key events or new seasons starting.
These topics collectively illustrate how digital platforms, AI advancements, e-commerce, daily utility needs, and high-profile personalities shape current search behavior around the world and in Hong Kong.
